When networking with other business owners, you may want to try something new. Here are some unconventional ways to bring in new leads and grow your network.
Collaborate with others in the industry
You know your niche, so you know what questions to ask others when it comes to your industry. Collaborate with people who suit your ideal market. For example, you could create a newsletter where you ask questions to the people in your market about the industry, or you could send out surveys to create a report about the state of the industry. Ask people you want to work with if they’d be a speaker at an event you host.
The more you network, the more you will be seen as a leader in the industry, so don’t be afraid to reach out to people to share their insights.
Try a new social media platform
If you want to network with new people, you should look into using a new social media platform. If you’ve always used Facebook, have a look at using LinkedIn. Learn about the new platform and how to use it, including any communities or groups you can be part of. Look for people you can connect with and start sharing your content with a new audience.
Make videos
People are generally more interested in video content. It’s personal and shows the human side of your business but also fosters building relationships. You don’t have to spend too much time or money creating video content. Using your smartphone camera, you can film yourself talking about your business and your services or share insights about your industry. You can also record personal messages to go out to leads, so they can get to know you better.
Attend industry events
Suppose you offer services to a particular niche, research and look at if you’re able to attend trade shows and conferences for that niche. For example, if your business helps lawyers, see if you can participate in legal networking events. Plan to go to the events with the goal of getting to know other people instead of focusing on selling your services. Make sure you ask lots of questions to get to know others and gain insights into the industry.
Host an event
Hosting a virtual event with a guest speaker and information relevant to an industry is an excellent way to network. Ensure you or someone from your business can speak at the event and market the event to potential clients in the industry. Ask what information is crucial to your audience right now and host an event that addresses those pain points.
Become a resource
It may sound contradictory, but if you start referring people to others, those on both sides of the introduction will remember you as someone helpful. Make a list of service providers you trust and who you’re willing to share with others. Introduce people to each other and explain why they would benefit from knowing each other. You can also share valuable content, help people find the resources they need, and answer questions that are in your specialty.
Construct a list of the types of service providers people in your area typically need and have some names handy as referrals. These may include business lawyers, importers, marketers, and various vendors. They’ll all remember you for referring them. It may feel unconventional, but it works.
When people view you as a trusted resource, they’ll see your worth and come to you for your insights.
If you have any questions or would like to discuss the unconventional ways to market your business, feel free to Join the conversation…